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Neopets’ new mobile game won’t save it from extinction

The beloved browser game Neopets is back with a new attempt on mobile, this time inspired by smartphone hits Puzzle & Dragons and Words with Friends. In its new game, Legends and Letters, Neopets revives old characters from 2005 and earlier in a word game that combines lore with vocabulary building.

Neopets has been dying a slow death over the past decade. The game has had a rough history: the original creators sold it to Viacom in 2005, which then eventually sold to JumpStart in 2014. The result has been massive turnover and a radical restructuring of the people that make up the game’s development team. Only two members of JumpStart’s team have been with Neopets for over ten years, meaning that they were there during Viacom’s...

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