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Apple Watch still dominates, but Samsung and Fitbit quadruple shipments

Samsung and Fitbit both quadrupled the number of smartwatches shipped in the holiday quarter of of 2018 compared to the same period in the previous year, according to a new report from Strategy Analytics. The growth has caused Apple’s share of the smartwatch market to drop by over 15 percent over the same period, even if it still dominates with control of over half the market. The numbers paint a healthy picture for the global smartwatch market, which overall grew by 56 percent annually, according to analyst numbers.

Despite Apple’s drop in market share it is still selling more smartwatches than ever before. Apple’s shipments increased by 1.4 million units compared to the same quarter in the previous year, for a total of 9.2 million...

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