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Netflix says over 45 million accounts watched Bird Box — here’s what that means

Netflix announced on December 28 that more than 45 million accounts watched its Netflix original horror movie, Bird Box, in seven days, making it a record breaking debut for the streaming service — but considering Netflix rarely specifies what its data means, it was difficult to gauge what that number meant.

There are a lot of variables in Netflix’s statement. 45 million accounts doesn’t exactly translate to specific viewer counts, as an account could serve one person or an entire family. It’s also unclear from Netflix’s tweet how many people watched all of Bird Box (starring A-list actors like Sandra Bullock and John Malkovich) or even half of the movie, before switching to something else. Netflix famously doesn’t make its viewership...

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