MrBeast, YouTube’s viral philanthropist, explains where all that money comes from

Jimmy “MrBeast” Donaldson made a name for himself on YouTube by giving away more than a million dollars to strangers and friends in bouts of random donations. Now, a new video on his channel is answering the question he receives most often from fans: where does all the money come from?

The majority of Donaldson’s $1 million donations came from brand deals, which many fans may have guessed, but he also relies on going viral to boost his own personal revenue. The more viral he becomes, the more brands want to work with him, and the bigger his own AdSense earnings get. He can then entice viewers with even bigger giveaway videos. It’s a never ending cycle.

It started with incrementally sponsored deals from companies like Quid, working with...

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