Holmes & Watson’s failure shows how the world is changing for cinematic comedy

Right now, there’s a new Will Ferrell comedy playing on more than 2,000 screens, and yet it’s barely attracted any attention or commentary. Trailers for Holmes & Watson, a comic take on Arthur Conan Doyle’s Sherlock Holmes, starring Ferrell and John C. Reilly, were relatively scant. And pre-release buzz was nonexistent, due in part to Sony refusing to screen the movie for critics. The few critics who dutifully slogged out to theaters to cover the movie’s Christmas Day release have no words of encouragement that suggest Holmes & Watson is some overlooked gem. And the box-office take has been dire, with the film earning a bare $9 million in its opening week. Some broad studio comedies flop in their original releases, but later earn an...

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