Overwatch is still king of Tumblr, but self-generated fandom rules the rest

On gaming Tumblr, Overwatch rules. Blizzard has built a deep and compelling backstory for its team-based multiplayer shooter through animated shorts, comics, and character bios; even if you’ve never played a single match, you can still immerse yourself in a world teeming with fan art and fan fiction.

Every year, Tumblr analyzes tens of thousands of lines of data — posts, tags, searches, reblogs — to rank and reveal its top trends of the year. In 2018’s gaming category, that ranking looks slightly different than usual: in addition to the larger list for video games, this year’s roundup also includes one for mobile, to better account for fandoms around titles like Overwatch, Undertale, or Life Is Strange, vs. mobile hits like Harry Potter:...

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